Privacy & Cookies Policy

Last updated: 11 November 2026

This Privacy & Cookies Policy explains how UPM Trade Limited, trading as Medverita.co.uk, collects, uses and protects personal information when you use our website, contact us or place an order.

Who we are

UPM Trade Limited trading as Medverita.co.uk
Company number: 09786302
VAT number: GB 222 3218 55
Operational warehouse, customer service and returns address:
Unit 2B Boardman Road
Boardman Industrial Estate
Swadlincote
Derbyshire
DE11 9DL
United Kingdom
Email: contact@medverita.co.uk
Telephone: +44 1283 480040

For the purposes of UK data protection law, UPM Trade Limited is the controller of the personal information described in this policy.

Information we may collect

Depending on how you use our website, we may collect information including:

your name, billing address, delivery address, email address and telephone number;
order details, products purchased, order value, delivery information, returns and refund information;
account details if you create a customer account;
messages and information you provide when you contact us;
marketing preferences and newsletter subscription information;
technical information such as IP address, browser type, device information, website activity and cookie information where applicable; and
payment-related information needed to process or reconcile an order. Full card details are processed by the relevant payment provider and are not stored by us.

Where information comes from and what you need to provide

We usually receive information directly from you when you order, create an account or contact us. We may also receive order, delivery or payment status information from our payment, delivery and fulfilment providers, where needed to complete your transaction or handle an enquiry.

We need certain contact, delivery and payment information to fulfil an order. If required details are not provided, we may be unable to complete your purchase or respond to your request. Providing information for optional marketing is not required to buy from us.

How and why we use personal information

We use personal information only where we have a lawful basis to do so. Depending on the purpose, this may include:

Contract: to process your order, take payment, arrange delivery, provide customer service, process returns or refunds and manage your customer account.
Legal obligation: to keep records required for accounting, tax, fraud prevention, consumer protection or other legal and regulatory requirements.
Legitimate interests: to operate and protect our website and business, prevent fraud and misuse, respond to enquiries, improve our services and maintain appropriate business records, where those interests are not overridden by your rights and interests.
Consent: where required, for optional marketing communications and for non-essential cookies or similar technologies. You can withdraw consent at any time.

Payments

Payments may be processed by third-party payment providers available at checkout, including PayPal and Mollie. The payment provider processes payment information under its own privacy terms and security arrangements. We do not store your full debit or credit card number on our website.

Payment providers may send us information necessary to confirm and manage a transaction, such as payment status, transaction reference, payer details and fraud or risk information.

Who we may share information with

We may share personal information only where reasonably necessary for the purposes described in this policy. Recipients may include:

payment processors such as PayPal and Mollie;
delivery and postal providers used to fulfil your order;
order and inventory management providers, including Veeqo where used for order fulfilment;
website hosting, security, email and technical service providers;
Mailchimp where you have subscribed to marketing communications;
Cloudflare Turnstile or similar security services used to protect forms and the website from abuse;
professional advisers such as accountants, legal advisers and insurers where necessary; and
government, regulatory, law-enforcement or other authorities where disclosure is required or permitted by law.

We do not sell your personal information.

International transfers

Some service providers may process information outside the United Kingdom. Where personal information is transferred internationally, we require an appropriate lawful transfer mechanism or other safeguard where UK data protection law requires one, such as an adequacy regulation or approved contractual safeguards.

Marketing communications

We may send marketing emails only where we have an appropriate lawful basis to do so. Where consent is required, you can withdraw it at any time by using the unsubscribe link in a marketing email or by contacting contact@medverita.co.uk.

Unsubscribing from marketing does not prevent us from sending service messages that are necessary for an order, account, refund or other transaction.

How long we keep information

We keep personal information only for as long as reasonably necessary for the purpose for which it was collected, including to fulfil orders, provide customer service and meet accounting, tax, legal, fraud-prevention and record-keeping obligations. Retention periods may differ depending on the type of information and the reason we hold it.

Your data protection rights

Depending on the circumstances, UK data protection law may give you rights including the right to:

ask for access to your personal information;
ask us to correct inaccurate or incomplete information;
ask us to delete personal information in certain circumstances;
ask us to restrict the use of personal information in certain circumstances;
object to certain uses of personal information;
receive certain information in a portable format where the right to data portability applies; and
withdraw consent at any time where we rely on consent.

To exercise a data protection right, contact contact@medverita.co.uk. We may need to verify your identity before completing a request.

Cookies and similar technologies

Cookies are small files or similar technologies that can be stored on or accessed from your device when you visit a website.

Our website may use the following categories:

Strictly necessary cookies: required for functions such as the shopping basket, checkout, account login, security and payment processing. These do not normally require consent where they are strictly necessary to provide a service you have requested.
Preference cookies: used to remember choices or settings where applicable.
Analytics or performance cookies: used, where enabled, to understand how visitors use the website and to improve its performance.
Marketing cookies: used only where applicable and where the required consent has been obtained.
Third-party payment and security technologies: providers such as PayPal, Mollie and security services may use cookies or similar technologies when their services are displayed or used.

Where consent is required, non-essential cookies should not be set until you have made a choice through our cookie notice or consent mechanism. You can also control or delete cookies using your browser settings. Blocking some cookies may affect features such as the basket, account or checkout.

Website security and contact forms

We use reasonable technical and organisational measures to protect personal information. Contact forms and other areas of the site may use security tools such as Cloudflare Turnstile to help detect automated abuse and protect the website.

Complaints

If you have concerns about how we use your personal information, please contact us first at contact@medverita.co.uk.

You also have the right to complain to the UK Information Commissioner’s Office (ICO). Information about making a complaint is available at ico.org.uk.

Changes to this policy

We may update this policy when our services, payment methods, technology or legal obligations change. The latest version will be published on this page with the date of the most recent update.